Definition: Moment of Truth Moment of truth is that particular instance or the moment when there is interaction between a customer and a firm, when a product is sold or the delivery of a service is done, that can result in the customer forming or changing his opinion about the brand or the firm. moment of truth.noun. a moment when a person or thing is put to the test. the point in a bullfight when the matador is about to kill the bull. the moment of truth meaning: an occasion when something important happens that tests someone or something and that will have an. Learn more. Cambridge Dictionary Plus.

Definition: The moment of truth is a crucial moment when customers are considering to proceed with a purchase or are forming an image about a certain company. It is a marketing concept that identifies decisive moments in a relationship with a potential customer. moment of truth.Fig. the point at which someone has to face the reality of a situation. The moment of truth is here. Turn over your exam papers and begin. Now for the moment of truth when we find out whether we have got planning permission or not.

Definition and synonyms of the moment of truth from the online English dictionary from Macmillan Education. This is the British English definition of the moment of truth.View American English definition of the moment of truth. Change your default dictionary to American English. Define moments of truth. moments of truth synonyms, moments of truth pronunciation, moments of truth translation, English dictionary definition of moments of truth. n. pl. moments of truth 1. moment of truth - the moment in a bullfight when the matador kills the bull. bullfighting, tauromachy - the activity at a bullfight. Jun 27, 2013 · 1. Zero Moment of Truth. Coined by Google. This is when prospects recognize a need.2. First Moment of Truth. Coined by P&G. This represents the a-ha moment when confronted with.3. Second Moment of Truth. Coined by P&G. This moment happens after the. At Google, we call this online decision-making moment the Zero Moment of Truth, or simply, ZMOT. The ZMOT refers to the moment in the buying process when the consumer researches a. crucial moment; crunch time; decisive moment; defining moment; do or die time; emergency; high noon; irreversible momentum; moment of truth; pivotal point; point of no return; sink or swim time; the Rubicon; turning point; zero hour.

moment of truth definition: 1. the point in a bullfight when the matador faces the bull for the kill 2. a critical moment or time that tests and reveals one's true self or makes one face the truth.

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